About

WordPress Product Architect & Gravity Forms Authority

I'm Yoren Chang, and I've spent the last 15+ years building the WordPress ecosystem. From architecting enterprise solutions to shipping plugins that power tens of thousands of websites globally.

Leading Through Technical Excellence

As former Head of Engineering at CosmicGiant and Senior Developer at Rocketgenius, I didn't just write code, I shaped product strategy, established engineering standards, and built systems that scale. My work on Gravity Forms core integrations (Stripe, PayPal, Mollie) and the complete architectural overhaul of Client Portal demonstrate how strategic technical decisions drive business outcomes.

Where Vision Meets Execution

The WordPress space is filled with great ideas that never ship. I specialize in the critical gap between concept and market, turning ambitious visions into profitable products while maintaining the security, accessibility, and performance standards that separate professional solutions from weekend projects.

My approach isn't just about coding what you ask for. It's about understanding your market, anticipating technical challenges, and architecting solutions that give you sustainable competitive advantages. Whether it's migrating legacy systems to the Block Editor or building payment integrations that handle millions in transactions, I think in systems, not just features.

Strategic Partnership, Not Just Development

I work with two types of clients:

Product Accelerator ($3,000/month)

For WordPress businesses ready to scale beyond their current technical limitations. This isn't traditional development, it's strategic technical partnership. I analyze your product architecture, identify growth bottlenecks, and implement solutions that compound over time. Full refund guarantee if the strategic value isn't clear.

Sprint Solutions ($600 for 5 hours)

Focused tactical work for specific challenges. Ideal for maintenance, integrations, or solving particular technical obstacles.

Why This Approach Works

Most WordPress developers either lack the product sense to understand business impact or the communication skills to translate technical complexity into strategic decisions. My background in Political Science taught me to see systems, how technical choices ripple through user experience, business metrics, and long-term maintainability.

I don't just build what's requested; I build what's needed. This means having the difficult conversations about scope, the courage to push back on features that don't serve the larger vision, and the experience to know when perfectionism becomes the enemy of shipping.

Current Focus & Vision

I'm particularly focused on:

Living in Tokyo has sharpened my perspective on global product thinking/building solutions that work across cultures and technical environments, and look forward to bridging the Western and Asian businesses.

Ready to Build Something Significant?

If you're building WordPress products that matter, not just websites, but platforms, tools, and systems that create value for thousands of users, let's talk. Email me at yoren [at] 1fix.io.

I'm particularly interested in partnerships where:

Currently in Tokyo, occasionally in Taipei. Always happy to discuss big ideas over coffee.